Go non-profit!

Primary tabs

Enric Duran - Fair Coop

The greatest problem humanity currently faces is the idea of profit.
Profit is the main goal of bankers, investors and CEOs. More often than not, however, it turns into a blind obsession for unlimited sales and 'growth' of business, sometimes disregarding ethics, morals or even legality. This has clearly shown to have destructive consequences for both nature and the planet and for the global society and humanity.

Go NON-profit!

A healty and sustainable world society requires that this profit-obsession be substituted and made obsolete by non-profit organisations that are user, worker and environment friendly like cooperatives, foundations, etc. in wide networks. The advantages for society and planet are numerous. Since the goal of these organisations is only mutual or social benefit, business models would no longer have to be based on competition, frequently agressive and destructive, but on reciprocal collaboration and atlruism instead. A comparative model in nature is (mutualist) symbiosis.

This shift towards non-profit for a healthier society should actually come from politicians but that would require common sense. Fortunately it's a shift that can also be achieved bottom up, by common people and from within society itself. And it can be done through something that everybody disposes of: own initiative, either individually or collectively. Fortunately some great initiatives are actually on their way, one example is FairCoop an initiative by Enric Duran from Spain.

The simple and elegant strength of non-profit competition

Even if non-profits have no urge for harsh competition between each other in the future, they will have to compete against existing for-profit companies and corporations for now.

But it is simple. According to marketing rules, to make strong competition a product or a company must have a so-called Unique Selling Point (USP). In current society being non-profit is a USP in itself. If this is exploited in a creative and intelligent way it can make profit-oriented products or companies obsolete or at least make strong competition. Probably people will even be willing to pay a higher price for non-for-profit products or services.


1 Start 2 Complete

Questions by categories



Europa of the people

Europa of politics

Nature First?

Free Speech?

Gender Equality?

Go non-profit?

Abolish Bank Secrecy?